Founded by Emirati businessman and patron, Abdelmonem Bin Eisa Alserkal, in 2007, Alserkal is a socially responsible cultural enterprise, which is deeply engaged with the arts locally, regionally, and internationally. Through Alserkal Avenue, Alserkal has cultivated a creative economy in Dubai, supporting cultural production and spearheading disruptive business models, including the OMA-designed Concrete.